How to Overcome a Crisis with Marketing Strategy

Updated: May 28

This is a technical post. You will learn Basic Marketing tips to help you overcome a crisis.

Sometimes, a crisis is like a thief in the middle of the night (which no one is expecting).

It could be an economics breakdown, a weather disaster (just like is happening to Texas).

    What to do when your business suffer an impact? 

Crisis changes things, your marketing needs to change

Imagine a person who lost everything to a storm, or is having issues with crisis too. E-mails, radio commercials, TV advertisements and telemarketing's calls probably won't work as effectively as before.

Of course you have to show you are alive, you have to show your portfolio, your business changes, but what to do next?

Image has a pile of money
How to Overcome a Crisis with Marketing Strategy

People demand an exchange

You are respected for what you know. If you know a lot, your service or product will be reliable in customer's eyes. - Eurova Marketing

When you share knowledge, you will get respected.

You will get followers on your social media. You will get people agreeing or disagreeing with you. When they disagree with you, it is a golden key to improve things you did not see before!

Use Social Media

    What Social Medias should you choose? What do your potential customer use? What do they like to see? Do we have people in our company to offer these experiences and feed news, materials, to get our message sent?

Depending on your Marketing's team analysis and final decision on which Social Medias fits you better, you have to choose a few Personas. You will need to make a creative development's process, because you have to be unique. You have to be remembered.

Will you start small? Yes you will. But what to do next?

Get a service of an awesome SEO Professional. It could be to create a website from scratch, or to improve your website technically. To the point you can start writing, getting your first backlinks and authority on the web, before sharing it to your Social Medias!

HINT: If you can hire a SEO expert, you will get results a little faster. Titles and texts may vary according to region. That professional will see things other's don't see. - Eurova Marketing

Do you have a little budget? Time to get fast results by investing in Google ADs!

An experienced Marketer, or an Agency can make you do more with less. Believe me, what you will pay them will be nothing, since you can have an ADs campaign for a Lifetime Period depending on your niche and product.