Video Length Best Practices for 2021

Updated: May 28

Hello there! Today we will talk about Video Length. You should consider making videos more eventually, with videos is easier to show:

  1. A Business Portfolio (You can fill with fun texts, images and videos);

  2. Showing your product with functionality or just a mere spectacle;

  3. A very fun way to approach Social Media.

But it brings us another question: What is the ideal Video Length?

This is Mars calling Earth, we wish you a blessed day! :D

Things changed a little. At least for myself. I am selling 30 seconds video more than ever.

It seems like people want to be direct to the point, maybe it is related to customer's engagement.


But overall I have a bet when I heard a few friends said that "people are not happy with COVID-19 news, maybe people got impatient hoping this disease ends"


So, for 2021: Be fun, be awesome, bring cool effects, and short videos are being the king.

Vídeo Length Best Practices in 2021:


A 30 Seconds Video is ideal for:

  1. Announcing a service, promotion;

  2. Getting people to know you are alive and doing good with many satisfied clients;

  3. Blog Post to make your prospect get in a specific climax or just know who is speaking.


An 1 Minute Video is ideal for:

  1. Announcing a service, promotion;

  2. Getting people to know you are alive and doing good with satisfied clients;

  3. Blog Post to make your prospect get in a specific climax or just know who is speaking;

  4. Product Showcase;

  5. Office, Team in fast captured videos.


A 4 Minute Video is ideal for:

  1. Blog Post to make your prospect get in a specific climax or just know who is speaking;

  2. Product Showcase;

  3. Office, Team;

  4. Tell a History (Walk, get in your car, tell your message, get into the office, show how and who make it happen);

  5. Get people to know you for real, with a complete walkthrough your routine, or a complete Message Script;

  6. All your Portfolio;

  7. Online Courses;

  8. Travels and Food (everything that involves Customer Experience);

  9. Influencers of any kind.

Now we will share a VERY IMPORTANT TIP with you, keep it as a secret okay?


People hate long videos when it is not what they do in their free time.



What do we mean?


When you bought a good chair you are sitting now, did you watch a video longer than 1 minute? Probably never searched for it, right?


That is about it. When a video is longer than 1 minute, people are most likely not watching it.



Unless...

You make it FUN!



That is what we said: The key of long videos is: It musssttt be fun!


People hate to watch boring videos (in the best hypothesis they will learn with you and never come back again). So you have 2 ways of being fun:


  1. Do moderate-good jokes, when you adapt to your reality, up to you, free to use your creativity here.

  2. If you can not go very humoristic for an obvious reason like running a traditional business, you can show what you had for breakfast. People will feel better to know you are sharing a particular thing before going technical. People will accept what you will say for recognizing you are a Human like them!

  3. You can even make a cinematic take, show yourself walking to your car, show a few seconds driving, arriving the office... It gets so perfect, do you understand the feeling?


Here is what we wish for you: God bless, have success in your video journey!


If you want to order any of our Video Editing Services, count with us to make it real!



Here is a list of what the service can include:

  1. Color Grading / Correction: A lot of stuff can be done, I can make images more beauty and also jokes with your logo (before making it original of course);

  2. Video in the Rhythm of Sound: Sound to be used depends, if you wish to monetize your video, it is needed to use a copyright free song;

  3. Motion Graphics: In certain parts of the video, it is almost always needed to give emphasis. A simple Motion Graphics with your logo's colors will solve the issue *With the time, I plan to make a lot of free and with a high complexity level Motion Graphics, so my clients will be even more happy!!!*

  4. Subtitles: Nothing like a High Quality Subtitle... you can speak to whoever you want to, you acquire authority, you can tell your history with a nice climax;

  5. Green Screen Work;

  6. [Promotion] - Simple After Effects: *Big Surprise Box* - We will know you and the persona you are trying to achieve in the video in our Video Conference. There is when you can speak about your project, maybe an effect you would like to have. As long it is not any colossus work, we are of course realizing it for you!!!