Video Length Best Practices for 2021

Updated: May 28

Hello there! Today we will talk about Video Length. You should consider making videos more eventually, with videos is easier to show:

  1. A Business Portfolio (You can fill with fun texts, images and videos);

  2. Showing your product with functionality or just a mere spectacle;

  3. A very fun way to approach Social Media.

But it brings us another question: What is the ideal Video Length?

This is Mars calling Earth, we wish you a blessed day! :D

Things changed a little. At least for myself. I am selling 30 seconds video more than ever.

It seems like people want to be direct to the point, maybe it is related to customer's engagement.


But overall I have a bet when I heard a few friends said that "people are not happy with COVID-19 news, maybe people got impatient hoping this disease ends"


So, for 2021: Be fun, be awesome, bring cool effects, and short videos are being the king.

Vídeo Length Best Practices in 2021:


A 30 Seconds Video is ideal for:

  1. Announcing a service, promotion;

  2. Getting people to know you are alive and doing good with many satisfied clients;

  3. Blog Post to make your prospect get in a specific climax or just know who is speaking.


An 1 Minute Video is ideal for:

  1. Announcing a service, promotion;

  2. Getting people to know you are alive and doing good with satisfied clients;

  3. Blog Post to make your prospect get in a specific climax or just know who is speaking;

  4. Product Showcase;

  5. Office, Team in fast captured videos.


A 4 Minute Video is ideal for:

  1. Blog Post to make your prospect get in a specific climax or just know who is speaking;

  2. Product Showcase;

  3. Office, Team;

  4. Tell a History (Walk, get in your car, tell your message, get into the office, show how and who make it happen);

  5. Get people to know you for real, with a complete walkthrough your routine, or a complete Message Script;

  6. All your Portfolio;

  7. Online Courses;

  8. Travels and Food (everything that involves Customer Experience);

  9. Influencers of any kind.

Now we will share a VERY IMPORTANT TIP with you, keep it as a secret okay?


People hate long videos when it is not what they do in their free time.



What do we mean?


When you bought a good chair you are sitting now, did you watch a video longer than 1 minute? Probably never searched for it, right?


That is about it. When a video is longer than 1 minute, people are most likely not watching it.



Unless...

You make it FUN!



That is what we said: The key of long videos is: It musssttt be fun!


People hate to watch boring videos (in the best hypothesis they will learn with you and never come back again). So you have 2 ways of being fun: